According to the description, the company is looking for a “short but complete, cohesive musical phrase with the singing of its brand name and a short sentence that corresponds to the attributes of the brand.”
“The melody should be composed in such a way that all rhymed and sung phrases from the composition were implanted in a person’s unconscious, and stayed in his memory for a very long time and could easily be memorized by potential customers”, – stated in the materials of the procurement order.
As an example, in the attached documents the air carrier provides links to musical compositions of other airlines: Virgin Airlines, Airfrance, Lufthansa, KLM, British airways, Turkish Airlines, as well as the Russian “Transaero”.
The total cost of work to create a musical composition Aeroflot evaluated at nearly six million rubles. The air carrier will be accepting applications for participation in the procurement until September 24, and the results will be announced on October 9. The deadline of the order is no later than December 15, 2014.